A newspaper for people who don’t buy newspapers.
JEDA filters the noise of the internet into a beautifully designed, funny, credible and collectible physical newspaper — for curious Indonesians tired of scrolling. Not a revived newspaper: a new cultural object that happens to be printed like one, sitting between newspaper, magazine, city guide and cultural object.
- The world, edited.
- Read slower.
- Less noise. More signal.
- Enough scrolling.
The idea
Slow is the whole point.
Digital media is fast, endless, algorithmic and disposable. JEDA takes the opposite position: slow, intentional, curated, tactile, finite, collectible — visually distinctive and worth keeping.
It does not compete with newsrooms on breaking news. It translates current events and cultural shifts into stories people actually want to read: why every café looks the same, when coffee became lunch, why nobody knows how to date anymore.
Every story answers two questions: what happened, and why should I care. The tone is intelligent but unserious — urban, curious, well-read, internet-aware, funny, never institutional.
It should read like a smart friend, not a newsroom. That is the entire brief, and everything else on this page is just how we keep that promise.
What’s inside
Twelve sections, every issue.
The same system each time, so you always know where you are — and so the paper is built, not reinvented, every issue.
- 01
The Week
Five things that happened, explained simply.
- 02
The Big Story
One main cultural, social or business feature.
- 03
Jeda Explains
Quick breakdowns of complicated topics.
- 04
Money
Salaries, rent, spending — human-centred finance.
- 05
People
Interviews across the city, not only celebrities.
- 06
The City
Cafés, neighbourhoods, exhibitions, discovery.
- 07
Culture
Music, books, internet culture, fashion, trends.
- 08
Worth It
Affordable recommendations, tightly curated.
- 09
The Number
One statistic, explained in a few lines.
- 10
Overheard
Funny, real snippets heard around the city.
- 11
Classifieds
Old-school classifieds, made contemporary.
- 12
Games
Crossword, sudoku, trivia, horoscopes.
How it’s made
Every story, built the same way.
Borrow the facts. Never borrow the article.
How it looks
New Indonesian print.
Not retro, not futuristic, not luxury. Physical, urban, intelligent, imperfect — 50% traditional newspaper craft, 30% independent-magazine art direction, 20% Indonesian street texture: warung signage, receipts, angkot lettering, old advertisements.
The palette
- Paper
#F1EDE3 - Ink
#111111 - Safety Orange
#FF5A1F - Signal Red
#E63A2E - Intl. Blue
#2457FF
85% black & cream · 10% photography · 5% accent. One accent, used sparingly, never diluted.
The type
- Masthead
- JEDA.
- Headlines
- When did coffee become lunch?
- Body
- Long-form articles and newspaper columns, set for reading at the table.
- Utility
- Dates · Prices · Captions · Issue no.
Photography avoids polish: direct flash, 35mm grain, imperfect crops, black-and-white, candid moments. A bakso seller, a tattoo artist and a CEO are shot with the same visual dignity. One major idea, one strong image, lots of breathing room — a poster, not a crowded front page.
The rhythm
From prototype to Saturday ritual.
- 01
Issue 000 — the prototype
100–300 copies, 16–24 pages, one city. Made end to end by one person to prove the thing should exist.
- 02
Monthly, then biweekly
Photographers, illustrators, writers and designers join per piece. The paper gets better; the rhythm gets shorter.
- 03
Weekly — every Saturday
32–48 pages, out every Saturday. Coffee, breakfast and JEDA — a fixed weekend habit rather than an occasional purchase.
Where to find it
On a counter near the coffee.
JEDA is sold where people already sit down — never a supermarket rack. If you run one of these places, it probably belongs on your counter.
- Independent cafés
- Bookstores & concept stores
- Boutique hotels
- Barbershops
- Coworking spaces
JEDA — Issue 000
- Cover price
- Rp25.000
- Pages
- 16–24
- Print run
- 200 copies
- City
- Jakarta
Kemang · Senopati · Blok M · Menteng · PIK
Issue 000
Enough scrolling.
Issue 000 is small on purpose. If you want one, or you want JEDA on your counter, say so — the list opens with the first print run.